Jõe Shopping Centre was opened in 2010. It offers southern Estonian inhabitants a pleasant place to shop with first-class product selection and good prices in a convenient, accessible location. Jõe Shopping Centre is a home for Tartu’s first Prisma, which is the largest food store in the region.
For customers, interested in home design, the furniture stores of Jõe Shopping Centre offer a wide range of high quality furniture and interior accessories with friendly prices. Each day, about 5000 people visit Jõe Shopping Centre, and have the convenience to use the large, 500-space parking lot.