Capital Mill logo

Press-release: A birthday party at Tornimäe! Daniel Levi, Henrik Kalmet, and Kristjan Järvi got the crowd going

For the Skyon skyscraper’s first birthday, a lively yard party took place, offering delightful music, delicious food and most importantly – fun and food for thought. The crowd gathered at Tornimäe was entertained by several well-known performers.

The renowned conductor and composer Kristjan Järvi and Henrik Kalmet shared inspiring thoughts on executive work. ‘How to inspire through leadership? It is easy to complain and not bother – it pays to be the role model who goes, does, and takes risks. Creating a team atmosphere, share laughter and positive energy – this is something everyone wants to be part of,’ said Järvi.

The CEO Capital Mill, the building’s developer, Kaarel Loigu joined the company briefly before the opening of the building, which is why the birthday is an even more important event for him. ‘You could say that I found myself in the epicentre immediately when I joined the company – exciting times were ahead for both me and my colleagues in connection with my new position and the opening of the building. In my eyes, Skyon is definitely one of the flagships in real-estate development, and I believe I am speaking for everyone working in the building when I say that we are proud of the green solutions that have been implemented. Environmentally friendly standards also helped us get closer to the LEED Platinum certificate we were able to hang on our wall in April,’ said Loigu.

Daniel Levi trio and DJ Fieldz took care of the music, setting the mood in the courtyard in the heart of the city. Anyone who wanted, received the opportunity to participate in the house tour and see what has been done with the building from an environmental point of view. Food trucks provided delicious food for all guests.

Capital Mill OÜ was founded in early 2008 to help investors looking to acquire commercial real estate in Baltic countries and generate value through high-quality property management services. The founders and partners of the company comprise a team with long-standing real-estate and banking experience. Capital Mill manages are numerous highly valued commercial buildings in Estonia, Latvia, and Lithuania.

GALLERY (Karli Saul):

Additional information:

Kaarel Loigu

CEO of Capital Mill

+372 503 2845

Press release: The embedding of a time capsule marks the inauguration of a Logistics Centre expansion project implemented by Capital Mill

In cooperation with the developer and investor Capital Mill, an inauguration ceremony for the AS Antalis Logistics Centre expansion project took place on 16 June in Stopiņi Parish, Ropaži District. The event was attended by representatives of the municipality, constructor and developer, marking the important expansion of the warehouse, appreciating the building’s sustainability and embedding a time capsule in its foundations for future generations.

The investor and developer Capital Mill is an Estonian investment company investing in commercial real estate in Latvia, Lithuania and Estonia. The company manages a number of projects in the Baltics with a total asset value of approximately EUR 450 million. Since 2017, more than EUR 51 million has been invested in the Latvian market. According to Capital Mill Real Estate Development Project Manager Valdis Silnieks, “Antalis is an ambitious, stable and growing company, so we are delighted to build on our current warehouse expansion and provide our tenant with solutions that meet contemporary requirements.”

Antalis has been operating in Latvia for 29 years. The company’s team currently consists of 70 employees, operating in five sectors: papers, materials for printing and office, hygiene products and solutions for public spaces, visual communication materials and equipment, as well as products, materials, equipment and solutions for packaging. As the company has evolved over time and always strives to stay one step ahead of customer and partner expectations, the expansion of the Logistics Centre is the next step for the company and the developer Capital Mill, which will open new opportunities in product range expansion and customer accessibility, especially in the promising area of packaging products, materials, and solutions. The total warehouse area of the Logistics Centre will be an impressive 10000 m², thanks to the addition of an extra 3300 m².

“We are pleased that Antalis has been operating in Stopiņi Parish for more than 20 years and continues to steadily grow and develop. Every development of the company is an added value for the municipality and our residents, providing jobs. Moreover, the company is socially responsible and is a long-standing cooperation partner of the municipality – we are all happy about the oaks planted in Līgo Park on the occasion of the company’s 20th anniversary, and there has been good cooperation with Ulbroka School of Music and Art in the implementation of various projects. We are very grateful for this and wish to continue this stable and sustainable growth!” said Vita Paulāne, Ropaži District Council Chair.

The project inauguration event was also attended by the building’s constructor Mitt&Perlebach for which this is the first project in Latvia in partnership with Capital Mill. “We have been working on this new and modern warehouse project for some time, and I am really pleased to see the start of construction. Our cooperation with Capital Mill has been very smooth and professional during the design phase, and I trust that this will continue during the construction phase. Even though the situation in the construction market is still uncertain, I am confident that we will meet all our commitments and deliver the building to the client on schedule,” explained Mitt&Perlebach CEO in Latvia Allan Mahkvei.

The Logistics Centre expansion project has also been awarded the BREEAM (“Building Research Establishment Environmental Assessment Method”) certificate for its design stage. This prestigious recognition certifies that the building meets the highest standards of energy efficiency and sustainability, providing the friendliest solutions for both the environment and people. This type of building assessment is internationally recognised and is currently the most widely used system in Europe, including Latvia and the Baltic States. “We are delighted to be working with Capital Mill in the sustainable building sector – it is very gratifying that even in such challenging times, sustainability remains an asset in both construction and renovation work. We would like to thank the whole team for the successful cooperation during the design phase so far – we look forward to working on the construction of the building,” said Aļona Purvlīce, Senior Sustainability Consultant at VESTA Consulting and international sustainable construction assessment scheme BREEAM assessor.

The construction of AS Antalis expanded Logistics Centre will be completed by the middle of 2023. We invite you to keep track of the project’s news on the homepage of the developer and investor Capital Mill.


For additional information, please contact:

Ieva Grīnerte

Capital Mill CEO in Latvia


Press-release: The owners of Capital Mill bought Rappel centre in Rapla and the Maxima in Ahtme

Last week, the owners of Capital Mill – Igor Mölder, Marko Kull, Tanel Samuel, and Aleksandra Samuel bought the biggest shopping centre in Raplamaa, Rappel, from Fausto Capital, and the Maxima supermarket properties in Ahtme. The value of the transaction is around 14 million euros.

‘Adding the modern retail spaces located in Rapla and Ahtme to the Capital Mill portfolio supports the company’s expansion strategy in every way. We are always on the lookout for investment opportunities in all Baltic states and the investing portfolio we manage has been in stable growth throughout the company’s existence,’ said the CEO of Capital Mill, Kaarel Loigu.

According to Kaarel Loigu, the current economic situation has grown complicated, unpredictable, and made foreign investors anxious. This is also the reason for the halt or temporary putting on hold of large real estate transactions. ‘We see great opportunities here since the situation favours local investors’ activity in making transactions,’ Loigu stated.

Sven Mihailov, one of the shareholders of Fausto Capital, says that the decision to sell was made due to the wish to direct focus mainly on the development of commercial real estate, especially the development of the new phases of the Fahle business quarter created in the area of the historic paper mill.

Fausto Capital was advised on the transaction by the law firm RASK. The transaction was coordinated by SUPPA Advisers, a partner of the Savills Group in the Baltics. The purchase of the retail spaces in Rapla and Ahtme was financed by LHV and Bigbank.

‘Investors in Capital Mill’s business volumes and activity expect financial partners to react quickly and on flexible terms, this fits well with Bigbank’s vision and ambitions,” said Aimar Roosalu, the Head of Estonian Corporate Banking Unit at Bigbank. According to him, the Estonian economy has reached a phase, in which investment decisions are difficult to make. ‘Then again, it is relatively convenient for the bank to finance the purchase of well-located retail space, since such objects can withstand different economic cycles,” Roosalu added.

The size of the Rappel centre property, completed in 2012, is almost 16 000 square metres, and the closed net area reaches 5293 metres. The size of the Ahtme Maxima property, completed in 2015, is 7465 square metres and the closed net area is 3600 square metres.

Capital Mill was founded in 2008. The company is focused on investments in commercial real estate in the Baltics, and today, the portfolio volume reaches 485 million euros. The founders and partners of the company is a team of lengthy experience in real estate and banking. Capital Mill manages several highly regarded commercial buildings in Estonia, Latvia, and Lithuania.


Additional information:

Kaarel Loigu

CEO of Capital Mill

+372 503 2845

Press release: Citadel is financing Skyon high-rise building with 30 million euros

Citadele Bank and Skyon developer Capital Mill signed a long-term financing agreement of 30 million euros. The purpose of the loan is to refinance the loan for the construction of the high-rise building Skyon and to finance other development activities of Capital Mill.

The Skyon high-rise was completed in August last year and was awarded the highest international certificate (LEED Platinum) for energy efficiency. The LEED certificate is an internationally recognized certification system developed by the US Green Building Council. To earn the certificate, a building can get points in five different areas: sustainable construction, water efficiency, energy efficiency, materials and resources, and indoor environment quality.

Skyon, with its outstanding architecture and design, was quickly booked fully with tenants, including several companies from the IT, legal, financial and other industries. Among them Tuum, BaltCap, the Estonian Banking Association and Capital Mill themselves.

“We are extremely proud of Skyon because we have succeeded in creating here technological solutions that support environmental protection and energy saving. The LEED Platinum certificate is also a proof that we have moved in the right direction, being innovative and bold in fulfilling our goals,” said Kaarel Loigu, CEO of Capital Mill. According to Loigu, such achievements increase the value of real estate and give reassurance to the client and the public that the high requirements set for the building have been met.

Smart energy solutions and a distinguished exterior design allow Skyon to save a significant amount of energy that would otherwise be generated by a similar high-rise building. There are places for employees to charge their electric cars, bicycle parking and a time tracking system in the stairwell that motivates people to walk and even creates a competitive moment between them.

Vaidas Žagūnis, Citadele Board Member and Head of Corporate Banking in the Baltics, noted that strong Citadele presence in the Baltics helps to serve such clients as Capital Mill in the way they require and expect from their financial partners. “Our key asset is an individual approach and local expertise in providing financial services. As a bank, we highly value the professionalism of Capital Mill, which has strong knowledge of the entire sector,” said Žagūnis. “We see that Capital Mill has a great vision, not only in Estonia but throughout the Baltics, and we are very pleased to be part of their development plans.”

Kaarel Loigu, CEO of Capital Mill, added that the Citadele loan will first refinance Skyon’s construction loan and the rest will be used to finance the groups other investments. “We have set ourselves the goal of creating good living environments that are sustainable also in the future. The cooperation with Citadele has been extremely business-accommodating and we are pleased to say that they came along with our ambitious plans, being very cooperative and solution-oriented. Like us, Citadele is strongly represented in all Baltic countries. In the future, we want to put more emphasis on real estate projects also in Latvia and Lithuania in order to increase Capital Mill’s portfolio in these countries,” Loigu explained.

About Citadele Bank

Citadele aims to bring innovation to the Baltic banking sector and offer more opportunities for people and companies to use banking services.

In addition to day-to-day banking services, Citadele offers services based on financial technology, including a modern mobile app and delay and flash payments. Citadele was the first in the Baltics to introduce a name payment, e-identification for opening an account and payment rings supporting prompt payments.

Citadele Group is a Latvian financial group headquartered in Riga. The Group’s subsidiaries and branches operate in Latvia, Lithuania and Estonia.

Capital Mill have pledged their support to a Nordic combined athlete Kristjan Ilves!

Capital Mill has been supporting young talented athletes for years, and we are happy to announce that we have now set out to another journey, this time with an Estonian ski athlete, Kristjan Ilves! We are lending a helping hand to Kristjan in his competition season of 2022/2023.

PRESS RELEASE: Roo Prisma was ceremonially put under rafters

Today, an important milestone in the building of Roo Prisma was celebrated in Harku – the rafters. The developer of the building, Capital Mill, has set the goal of making the building environmentally friendly and its life cycle as long as possible. Prisma and Harku parish also share the same value, the latter deems it important for future development projects as well. 

The Roo Prisma construction work began in August 2021, and the building will be ready this autumn. “The location of the Roo Street is logistically very favourable as well as human-friendly, since the centre will have good connections to both cycle and roadways. Paldiski Road and Järvekalda Road will be in the centre’s immediate vicinity, thanks to which more visitors will find their way to the centre,” said Silver Neemelo, Construction Manager at Capital Mill, the building’s developer. 

The total volume of investment in the new store is approximately six million euros. The building is designed as an energy class A building and other environment-related aspects have been accounted for as well. The store is cooled by a refrigerant that does not damage the ozone layer, and the ventilation systems use the principle of heat recovery, which helps to save energy. Solar panels are planned for the roof of the building, and the centre’s parking lot will be built ready for electric car charging stations. 

According to the parish mayor, Harku parish values sustainable solutions. “In the case of new development projects, we ask the developers to design electric car charging stations near stores already today, since it helps reduce the ecological footprint. It is great that with today’s electricity prices, which probably will not go down in the future, the developers themselves are looking for energy-efficient solutions to help minimize fixed costs,” said Harku parish mayor Erik Sandla. 

With the opening of Roo Prisma, Prisma Peremarket will create over 20 new jobs in Harku, which also supports the community’s development. “Recruiting has already begun and people are welcome to contact us,” said Prisma Estonia’s Country Manager Teemu Kilpiä. “Opening the Roo Prisma store in the Harkujärve district is very welcome since it is a rapidly developing district. Roughly 400 residential units are planned there, of which a little over a hundred have been built today. We would also be glad, of course, if the people of our own parish could get a job there, close to home,” the parish mayor added. 

The new centre will be built in a developing area near Lake Harku, and the total area will be 3300 m2. In terms of product selection and preferences, Prisma will take into account the local people’s wishes. “All customers have the opportunity to voice their opinion on what Roo Prisma’s product selection should include on the Prisma website. We want to offer the best everyday shopping environment in terms of product selection, quality, as well as price,” Kilpiä emphasized. 

Capital Mill was founded in 2008, focused on investments in business buildings located in the Baltic states. Altogether during its years of activity, the company has made investments with a total value of nearly 400 million euros. 

Prisma Peremarket AS has been operating in Estonia since 2000. Across Estonia, the chain has eleven stores that, along with support units, employ nearly 900 people. Prisma is the store chain with the broadest selection and the most affordable shopping basket in Estonia, ePrisma has is the online store with the largest selection in Estonia. Prisma Peremarket is a member of the commercial group S-Group operating on the Finnish and Estonian markets. 


Photos (Kalev Lilleorg):

Additional information:

Silver Neemelo

Capital Mill OÜ

+372 534 350 40



PRESS RELEASE: The Skyon office building was recognised with the highest international certificate

Capital Mill announced today that the Skyon office building on Maakri Street was awarded the internationally recognised LEED Platinum certificate. According to CEO Kaarel Loigu, Skyon is a leader in construction culture and quality. 

The LEED certificate is an internationally recognised certification system developed by the US Green Building Council. In order to receive the certificate, the building can earn points in five different areas: sustainable construction site, water efficiency, energy efficiency, materials and resources, and quality of the indoor environment. Additional points can also be awarded for design. The Platinum certification awarded to Skyon is the highest recognition followed by Gold, Silver, and Classic certifications.  

In addition to Skyon, five other buildings in Estonia have received the Platinum certification, but the 95-metre Skyon stands out from the others in terms of its height. The certificate was issued in an international evaluation and the building received a significant 84 out of 110 points. Skyon is the first commercial building in Estonia to be issued the certificate on the basis of renewed conditions, which are significantly stricter than before. 

According to Kaarel Loigu, CEO of Capital Mill, such achievements increase the value of real estate and give reassurance to the client and the public that the high requirements set for the building have been met. According to Loigu, certificates are also becoming increasingly important for banks, as more and more attention is being paid to the green transition and the valuing of the environment. ‘As the best possible solutions are used in the design and construction phase of the building, we can be sure that the life cycle of the building will be as long as possible,’ commented Loigu.  

The certificate promises to increase the value of the building in the eyes of international investors as well. ‘This greatly helps us with investors, as they get a clear understanding and assurance about the building thanks to the internationally recognised and valued certificate, which is also a third party confirmation regarding the compliance of the building with high requirements,’ said Loigu. 

In the process of applying for the LEED certificate, Capital Mill worked with Forus Haldus, one of the largest real estate management, maintenance, and energy efficiency companies in Estonia. According to Teet Raudsep, Chairman of the Management Board of Forus Haldus, LEED-certified buildings have significantly lower maintenance costs and an environmental footprint, increasing the well-being of the users of the building. ‘The fact that the documentation of the building is in order and the construction process is transparent is also important. This makes it much easier to manage the building and sell it if you wish,’ added Raudsep. 

Among others, companies such as Coop Pank, BaltCap, Vaimo, Tuum, and the Estonian Banking Association operate in the office building. Capital Mill itself has taken over the top floor. The most important difference in the Baltic cityscape of the high-rise building is the unique coloured glass facade, which consists of 898 coloured elements. The architectural solution of Skyon was created by the internationally renowned KOKO architects.  

The Navigator office building, which was previously managed by Capital Mill, received a Gold certificate in 2014, and in 2016, the Explorer commercial building was also awarded the Platinum certificate.  

Capital Mill is a company established in 2008 which is focused on investment in business buildings in the Baltic states. The total value of the investments made in the years of operation of the company amounts to almost 400 million euros. The founders and partners of the company are a team with long-term real estate and banking experience. Capital Mill manages a number of highly regarded commercial buildings in Estonia, Latvia, and Lithuania.  

PHOTOS (Kalev Lilleorg):

Further information:

Kaarel Loigu

Capital Mill tegevjuht

+372 503 2845


PRESS RELEASE: HOMES FOR 176 FAMILIES! The construction of the Väike Taani (Little Denmark) residential area in Viimsi has begun

The residential development company Avalon will create a unique living environment for 176 families in Viimsi, Äigrumäe, who can all have a say in designing their home. The first major steps have been taken in the development of the small residential area named Väike Taani, and construction work has also begun.

As of March, all necessary building permits have been obtained and a road construction contract has been signed for the construction of an access road to be completed in August. In parallel with these activities, the design of buildings and infrastructure is also underway, with plans to be completed in the spring. Building permits for the first buildings are also being applied for to begin building the foundation as early as the autumn. ‘Although the situation is difficult on many fronts at the moment, everything has gone in accordance with the plan. Excavation work is not yet underway, but the preparations have begun,’ commented Ahti Kiili, CEO of Avalon.

In December, the Väike Taani residential area was still in the project phase and houses were pre-sold. Now, however, the registration of public interest on the landing page has also started and the sales materials have been completed. ‘I am very happy to see how interested the future homeowners are in the project. We hope that interest will stay high during the construction work,‘ said Kiili.

The development of the Väike Taani residential area differs from the others in terms of its innovative concept and, according to the CEO of the company, will hopefully be the basis for new standards. While many developers have practised standard solutions so far, Avalon believes that a person’s home is a reflection of themselves and that the developer cannot decide everything for the homeowner. ‘The development sector is changing rapidly and companies must keep pace and be flexible in order to operate effectively. We want future homeowners to have the opportunity to participate in the process, because just as people are different, so are their needs and preferences when choosing a place to live,’ said Kiili.

The new residential area will consist of 101 private houses, 29 terraced houses, 46 apartments, a kindergarten, sports and recreation areas, and everything else that a family needs. The first buildings will be completed in the summer of 2023. The residential area is well suited for people who like to be close to the city, but want to live in a somewhat quieter area. The residential area on the city border offers the opportunity to live in the middle of nature, and the health trails of Soosepa bog and Pirita are only a few kilometres away from the residential area. The area to be developed will also have convenient public transport connection.

The authors of the architectural solution of the buildings are Signe Kits, Martin Lepplaan, Märt Maripuu, Ove Oot, and Silver Soe from the Apex Project Bureau.

Avalon has been enriching the cityscape and improving the quality of life since 2016. Today, more than 500 new homes are being developed in addition to the previously completed houses. You can read more about our work and people here:

Illustrative photos (author: Apex AB):äike_Taani

Further information:

Merli Rikolas

AvalonEstates OÜ development project manager

+372 53 496 727

PRESS RELEASE: Just a few months left to wait! Maardu Prisma celebrated installation of the rafters

Today, Maardu celebrated installation of the rafters of the Prisma family market which is being constructed. According to the developer Capital Mill, the construction works which began in the beginning of August have been successful and the people of Maardu will be able to check out the long-awaited new store as soon as this summer.  

‘A lot has been done, but there is still some construction work left to do. Indoor works are currently being performed in the building, the box of the building is ready and the floors have been cast,’ said Silver Neemelo, construction manager of Capital Mill to describe the current situation of the building. According to Neemelo, the people of the town are eagerly waiting the opening of the new store. ‘The new store will be in a very good location in the heart of the town and will be conveniently accessible on foot as well as by car,’ he said. 

The building, which will cost almost €4.5 million, has been designed as an A-energy-class building which only uses LED lights and where the residual heat from the technical building systems will be redirected into heating the building. The cooling of the store will be CO2-based in order to avoid harmful gases emission, and there will also be an electric car charging station next to the Prisma store. ‘We are also applying for the LEED certificate for the building. It is granted to buildings which are built in an environment-friendly manner and this is what we are striving for,’ added Neemelo.  

The two-storey Maardu Prisma store is located at 43 Keemikute tee and there are several families living in the immediate vicinity, thus, completion of the construction works is good news for the locals. ‘A new shopping centre in Maardu is very welcome as it will create a certain competition between the existing centres, diversify the selection of goods, and offer new possibilities of enjoyable shopping for local residents. The arrival of Prisma in Maardu is also a sign of the determined development of the town,’ said Vladimir Arhipov, Mayor of Maardu. 

In addition to the benefits arising from the new family market, twenty-five new jobs will also be created in Maardu. According to Prisma, the job ads have already been posted to be ready for the summer in a good time. ‘The recruitment process is ongoing and some of the positions have already been filled,’ stated Teemu Kilpiä, country director at Prima Peremarket in Estonia, who said that the company is welcoming the locals to apply. 

Maardu Prisma will be a modern supermarket-type store which is mainly focussed on everyday food products and necessities. ‘We are very happy to be able to bring to the customers in Maardu our permanently affordable offers by opening the store. The new store will include a Food Market area with a wide selection of meat and fish, as well as fresh ready-made products. There will be salad and coffee counters, a juice press for fresh juice, and a Fazer bakery. Naturally, there will also be self-service scanners’, added Kilpiä. The wishes of the locals will be taken into consideration in shaping the selection of the Maardu store. Anyone can express their wishes on the website of Prisma.  

The surface area of the plot of the constructed store is 8,353 m2, including 2,346 m2 of rental premises. The architectural design of the building was drawn up by Arhitekt Tarbe OÜ.  

Capital Mill is a company established in 2008 which is focussed on investment in business buildings in the Baltic states. The total value of the investments made in the years of operation of the company amounts to almost 400 million euros.

Prisma Peremarket AS has been operating in Estonia since 2000. The chain has eleven stores in Estonia which, along with the support unit, employ nearly 900 people. Prisma is a store chain of the widest selection and most affordable basket in Estonia; ePrisma is an online store with the widest selection. Prisma Peremarket is included in the S-Grupp retailing group which is operating in the Finnish, Estonian, and Russian markets. 


Photos from the rafter party (author Karli Saul):

Further information:

Silver Neemelo

Capital Mill OÜ

+372 5343 5040



Press release: The world’s first unique virtual fair, Skyon Expo, takes place on a platform developed by Estonians

Today, on 22 February, the virtual fair Skyon Expo will start, bringing together construction companies, architects and designers involved in the construction of the Skyon building. The event will take place on the platform for organisation of virtual fairs developed by Estonians.

According to Madis Laas, the founder of the virtual fair platform, organisation of physical fairs is associated with increasingly high risks, because restrictions arising from the coronavirus are unpredictable. “We have ended up in a situation where companies are looking for safer and more efficient solutions for sharing their experience and establishing contacts. For many companies finding new customers and partners is a matter of survival.”

The first virtual fair Skyon Expo will take place on a unique platform developed in Estonia, which will allow participants to introduce their products and exchange contacts without flying long distances, meeting physically, and building one-off booths, which means saving both the environment and resources.

Skyon Expo focuses on the real estate sector, with the main topics being architecture, design, and construction solutions of the Skyon high-rise building which is being erected by Capital Mill on Maakri Street.

According to Tanel Samuel, a partner in Capital Mill, the platform is a problem solver for many companies that want to quickly introduce their new developments, products, and services to potential customers, but cannot find any reasonable possibility to do that – organising physical fairs is a time-consuming and resource-intensive venture, and the risk of their cancellation is high. “Virtual solutions are flexible, fast and also permanent, because all information remains on the platform,” said Tanel Samuel, a co-author of the idea for the virtual fair.

“With our platform we are significantly lowering the threshold for organisation of a fair, allowing those companies which would never manage to organise a virtual, let alone a physical fair, to do that. This gives us an opportunity to join forces in marketing and sales, and to reach many more customers than participants of the fair could ever reach on their own with the same amount of money and effort,” said Laas, explaining the uniqueness of the business model.

The virtual fair not only allows to replace cancelled physical fairs, but also offers fair organisers an opportunity to take their fairs to an even higher level. The opening show of the fair will be held virtually, which will allow guests of the fair to have a closer look at the Skyon high-rise building from any place in the world. All companies participating in the fair will also have their own virtual booth, where new products will be introduced to potential customers and active sales work will be done.

Virtual fairs have already been organised before, however, Skyon Expo was created on a platform that combines the main components necessary for the success of the fair: a virtual 3D environment, virtual fair booths, and digital marketing. Until now no such solution has been offered to customers.

The virtual fair and related marketing activities will last for three months, after which the booths will remain on the platform and can be continuously updated and introduced to customers in the future. “This makes our environment special compared to other virtual events and physical fairs. This is not a one-off project and event, but a platform where companies and customers can continue to come together,” Laas explained.

Although the first virtual fair is focused on real estate, the virtual platform can be used in all areas – from the introduction of cars or new technology to tourism.

Skyon Expo starts on 22 February with an opening show that uses Unreal Engine technology to create virtual worlds. Skyon Expo is the first project in the world to use this technology to host a trade fair. For Skyon Expo, the roof of the Skyon building and other environments inspired by the field of real estate have been chosen as virtual stages, where the host Eda Ines Etti will interview all the companies participating in the fair.

The opening show can be watched on 22 February at 14:22 on the virtual platform:

Video introducing the opening show